eCommerce is a great way for start-ups to expand their customer base, as well as a great platform for dreamers to start great businesses, after all Amazon.com was a little eCommerce store once. It is definitely worth the time to setup an online store methodically, do your research and be prepared to build it deliberately and effectively.
Putting in the ground work at the early stages is very important. Do you have aspirations to become a major retailer or are they more modest? These are the questions you have to ask yourself and creating a brief is a great way to do this. As with starting any business, one must have a plan of action. One your goals have been identified, it is far easier to sift through the range of products available.
If you don’t fancy tackling the world of e-commerce alone, there are a number of agencies out there ready to advise – Digital Six is one such enterprise. With over 15 years experience they are one of the UK’s leading ecommerce website design, development and search engine optimisation providers for online retailers. They will help you build your vision from a range of products they have available.
But if you’re feeling brave there are platforms for those wanting to independently set up their own online retailer. One said platform is WordPress; originally designed for bloggers, the site has transformed itself into an online souk or content management system for those more in tune with the lingo. And it is really easy to use. WordPress has even designed their own guide, offering step by step directions to the virgins of the eCommerce world.
That said WordPress as an ecommerce platform isn’t a good fit for everyone. Econsultancy has compiled a list of the best 21 ecommerce websites around; they arm marketers and ecommerce professionals with the tools to help people succeed online, providing training and events for those wanting to step onto the ecommerce ladder.
Among those successful retailers listed are huge brands such as Hunter and Mulberry. But there were some surprising unknowns too – FallenHero, a menswear provider, should thank it smooth checkout process and responsive design for its success, two elements which are essential to any online retailer. Understanding the crucial do’s and don’ts is important during the design process so looking around at which sites work and which don’t is an easy but helpful exercise.
Still confused, Ian Mills – co-founder and managing director of Magicdust – has a list of the five biggest mistakes people can make entering into the market.