Have you ever hired a marketing agency that cost a lot of time and effort yet provided little results for your business?
Finding the right partner to market your business can be a challenge but with these 5 steps you’re sure to find a partner that can ignite your sales and marketing activity – and bring you the long term results you want!
1.Look At Past Results
Marketing requires experience. Even the greatest marketer will tell you that not every campaign or activity works so there’s a need to test things over time. An agency that has experience and results for customers in the past is likely to get better results for you.
Ask for testimonials and examples of work they have done in the past. The good thing about online marketing is that it’s also visible for everyone to see!
2.Test Their Knowledge (And Creativity!)
Having knowledge of your industry and your customers is a big bonus. Having knowledge of marketing in modern times is essential! Ask a prospective agency questions on how they would do things. Possibly use these great tips digital marketing by Tara Banda as examples to see how their answers compare. It’s also a great way to test their creativity if you ask what they would do to deliver exceptional results for you.
One important element to consider with marketing is inbound versus outbound marketing – and asking which of the two an agency considers most important is also a great question. Jamie Wedge from CTI Digital gives 5 reasons why you should prioritise inbound over outbound marketing in his online blog.
3.Beware Of Snake Oil
They may charm you with their ideas of getting you to the top of Google at a low cost or growing your followers on Twitter for only £5 but don’t be fooled!
Some of these ‘results’ could hurt you in the long run. Having fake followers on social media for example looks good but it means your content isn’t reaching anyone relevant. Trying to cheat Google also risks them penalising your website. Look out for signs of suspicious activity and if it sounds too good to be true, it probably is!
4. Take A Short Trial
Think you have found the right agency? Test them out with a short trial to see how they perform. They may not get results in a short period of time but you will at least get a feel for how well they work with you and if they are the right partner for you.
Having a second opinion can really help as it gives a different perspective. Even better still, work with a company such as BusinessMatch who will screen potential businesses to make sure they are the right partner for you.
Finding the right business to help you with marketing is not a decision to be taken lightly as it can have serious impacts on how your business grows in the long term. Follow the above five tips and if you have any questions at all, don’t hesitate to contact us at BusinessMatch!